ChatGPT ads come with premium prices — and limited data

Admin-FVYH1 on 26 January, 2026 | No Comments

ChatGPT ads come with premium prices — and limited data

OpenAI is pitching premium-priced ads in ChatGPT, with costs roughly three times higher than typical Meta ads, at $60 per 1,000 impressions. However, advertisers will only receive high-level reporting, including total impressions or clicks, with no insight into downstream actions like purchases.

The high cost and limited reporting mean that early tests will focus on brand exposure and learning rather than performance efficiency. This presents a trade-off for marketers, who will have to weigh the benefits of being an early adopter in a new ad environment against the lack of granular data.

OpenAI has committed to prioritizing user privacy, refusing to sell user data to advertisers and keeping conversations private. This stance limits the kind of targeting and attribution advertisers expect from platforms like Google or Meta. As a result, the first ads will roll out to users on ChatGPT’s free and lower-cost Go tiers, excluding users under 18 and conversations involving sensitive topics.

OpenAI is positioning ChatGPT ads as a premium product, betting that context, attention, and brand safety can justify higher prices even without detailed performance data. The lack of measurement will likely deter performance-focused advertisers, but brands willing to pay more for visibility in a new AI-driven environment may find ChatGPT ads appealing.

Ultimately, the success of ChatGPT ads will depend on whether advertisers are willing to pay a premium for a new and potentially high-attention ad environment, despite the limited data available. As OpenAI leaves the door open to expanding measurement in the future, marketers will have to decide whether the benefits of being an early adopter outweigh the costs.