5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson

Admin-FVYH1 on 26 January, 2026 | No Comments

5 Google Analytics Reports PPC Marketers Should Actually Use via @sejournal, @brookeosmundson

Five Google Analytics reports can help PPC marketers improve targeting, justify spend, and understand how paid traffic supports conversions across the customer journey. These reports are essential for PPC marketers to optimize their campaigns and maximize their return on investment.

Unfortunately, the article doesn’t specify which reports are the five essential ones. However, common Google Analytics reports used by PPC marketers include:
– The Multi-Channel Funnels report, which helps understand how different marketing channels interact and contribute to conversions
– The Conversion report, which provides insights into the performance of specific campaigns and ad groups
– The Audience report, which helps marketers understand their website visitors’ demographics, interests, and behaviors
– The Acquisition report, which provides an overview of how users arrive at a website, including paid traffic sources
– The Attribution report, which helps marketers understand the role of paid traffic in the customer journey and assign credit to the correct channels.

By leveraging these reports, PPC marketers can gain a deeper understanding of their campaigns’ performance, identify areas for improvement, and make data-driven decisions to optimize their targeting and ad spend.