From Home Ec to Home Eq[uity]: P&G's Dawn & Swiffer brands partner with Hello Sunshine's Fair Play to Help Close the 'Chore Gap' with New Curriculum

CINCINNATI–(BUSINESS WIRE)–Today, Procter & Gamble (P&G) Home Care brands Dawn and Swiffer launch Home Eq[uity], an educational initiative designed to close the chore gap in households across North America by addressing the gendered division of household labor. The collaborative program is a partnership between P&G, Reese Witherspoon’s Hello Sunshine, a part of Candle Media, and The New York Times best-selling author Eve Rodsky’s Fair Play brand. The robust school curriculum, crea
Read More

New Cascade® Platinum Plus Raises the Standard for Clean Dishes with Breakthrough Innovation

CINCINNATI–(BUSINESS WIRE)–Today, Cascade®, America’s most recommended dishwasher detergent1 brand, debuted Cascade Platinum Plus, its newest innovation and most powerful, patented cleaning formula. Every day, millions of Americans compensate for what their dishwasher may leave behind by prewashing, rewashing and hand drying for clean, cabinet-ready dishes. To combat this waste in precious resources of additional time, effort and water, Cascade developed Cascade Platinum Plus, a first-of-its-
Read More