ID5’s 2024 State of Digital Identity Report Finds That 75% of Respondents Plan to Move Away From Cookies Despite Google’s U-turn
LONDON–(BUSINESS WIRE)– #CTV–ID5, the market-leading identity provider for digital advertising, today released its 2024 State of Digital Identity Report, which provides a comprehensive analysis of how the industry is responding to Google’s proposed cookie u-turn, progressing with the adoption of identity resolution technology, and tackling identity challenges across other channels. The report provides a holistic snapshot of the advertising industry, with 202 respondents from around the world and ac