June 30, 2025
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B2BMarketing

Clarivate Launches AI-Enhanced Solution to Accelerate Trademark Watching

Clarivate Launches AI-Enhanced Solution to Accelerate Trademark Watching

martechxpert.com04 mins

LONDON, May 20, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, launched the first publicly available version of Trademark Watch Analyzer today at the 2024 International Trademark Association Annual Meeting. As the next-generation trademark protection solution enhanced by artificial intelligence (AI) and cloud technology, this solution combines Clarivate global trademark and case law…

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Marketing Analytics: Avoiding the Pitfalls and Achieving Success (Part 4)

Marketing Analytics: Avoiding the Pitfalls and Achieving Success (Part 4)

Martech Xpert04 mins

The world of marketing analytics is brimming with potential, but navigating its complexities can lead to challenges. In this final part of our series, we’ll explore some common pitfalls to avoid when implementing marketing analytics and offer best practices to ensure a smooth and successful journey. Steering Clear of Common Mistakes: Pitfalls to Avoid in…

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Marketing Analytics: Putting Data into Action (Part 3)

Marketing Analytics: Putting Data into Action (Part 3)

Martech Xpert04 mins

We’ve established the importance of marketing analytics and explored the arsenal of tools at your disposal. Now, let’s dive into the exciting world of applying marketing analytics to solve real-world challenges and optimize your marketing efforts. From Data to Decisions: Practical Applications of Marketing Analytics Marketing analytics empowers you to transform raw data into actionable…

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Marketing Analytics: Essential Tools for Data-Driven Decisions (Part 2)

Marketing Analytics: Essential Tools for Data-Driven Decisions (Part 2)

Martech Xpert05 mins

In our previous article, we established the importance of marketing analytics in driving data-driven marketing strategies. Now, let’s delve into the treasure trove of marketing analytics tools available to empower you to extract valuable insights from your data. Equipping Your Marketing Arsenal: Essential Tools for Data Analysis The marketing analytics landscape offers a variety of…

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Marketing Analytics: Essential Tools for Data-Driven Decisions

Marketing Analytics: Essential Tools for Data-Driven Decisions

Martech Xpert04 mins

In today’s data-driven marketing landscape, informed decision-making is paramount. This series will guide you through the exciting world of marketing analytics, equipping you with the knowledge and tools to unlock actionable insights from your marketing data. Part 1: Introduction to Marketing Analytics: The Power of Data-Driven Marketing Welcome to the fascinating realm of marketing analytics!…

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Building Your MarTech Stack: Selecting the Perfect Tools (Part 2)

Building Your MarTech Stack: Selecting the Perfect Tools (Part 2)

Martech Xpert06 mins

In our previous article, we explored the exciting world of MarTech and its transformative power for businesses. Now, let’s delve into the practicalities of building your MarTech stack – the customized collection of tools that aligns with your specific marketing goals. Choosing Your MarTech Weapons: Assessing Needs and Priorities Before diving headfirst into the vast…

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Beginner’s guide to MARTECH ( PART-1)

Beginner’s guide to MARTECH ( PART-1)

martechxpert.com05 mins

In today’s dynamic digital landscape, businesses are constantly seeking ways to refine their marketing strategies. Enter MarTech, a powerful combination of marketing and technology that’s revolutionizing the way brands connect with their audiences. But what exactly is MarTech, and why is it so important? MarTech 101: Marketing Gets a Tech Upgrade MarTech, short for marketing…

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Influencer Partnerships: Navigating the Latest Trends for Enhanced B2B Brand Reach

Influencer Partnerships: Navigating the Latest Trends for Enhanced B2B Brand Reach

MarTechXpert05 mins

Influencer partnerships have evolved into a potent strategy for expanding brand reach, building credibility, and fostering thought leadership within niche industries. As B2B audiences increasingly seek authentic voices and expert insights, collaborating with industry influencers offers a unique opportunity to connect with target audiences, drive engagement, and generate qualified leads. Let’s delve into the latest…

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Hyper-Personalization in B2B Marketing: Unlocking the Power of Data-Driven Engagement

Hyper-Personalization in B2B Marketing: Unlocking the Power of Data-Driven Engagement

martechxpert.com05 mins

Hyper-personalization has emerged as a transformative strategy in business-to-business (B2B) marketing, enabling organizations to deliver tailored experiences, relevant content, and personalized interactions that resonate deeply with individual prospects and customers. By harnessing the power of data analytics, artificial intelligence (AI), and marketing automation, B2B marketers can gain actionable insights into customer preferences, behavior, and intent,…

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