CALGARY, Alberta–(BUSINESS WIRE)–The YYC Data Society is excited to announce YYC DataCon 2025, Canada’s premier event for data-driven innovation and growth. Held at the newly expanded BMO Centre from February 27th to March 1st, 2025, this year’s conference aims to attract over 3000 attendees with enhanced offerings, including international keynote speakers and exclusive fireside chats….
SAN MATEO, Calif.–(MartechXpert)(BUSINESS WIRE)–HTEC, a global end-to-end digital product development and engineering services company, recently appointed Mark Scrivener as its UK managing director. A strong advocate for human-centric UX initiatives, Mark has a proven track record of driving product innovation and steering digital transformations. As country director, he will focus on refining business strategies, nurturing…
Fortune 500s including LG Electronics and category leaders like Plaid, Rippling, and Hims & Hers chose Transcend’s platform; funding will ensure the company continues to win customers from legacy incumbents Transcend announced it raised $40M in Series B funding led by new investor StepStone Group, with participation from HighlandX and existing investors Accel, Index Ventures,…
LONDON, May 20, 2024 /PRNewswire/ — Clarivate Plc (NYSE: CLVT), a leading global provider of transformative intelligence, launched the first publicly available version of Trademark Watch Analyzer today at the 2024 International Trademark Association Annual Meeting. As the next-generation trademark protection solution enhanced by artificial intelligence (AI) and cloud technology, this solution combines Clarivate global trademark and case law…
The world of marketing analytics is brimming with potential, but navigating its complexities can lead to challenges. In this final part of our series, we’ll explore some common pitfalls to avoid when implementing marketing analytics and offer best practices to ensure a smooth and successful journey. Steering Clear of Common Mistakes: Pitfalls to Avoid in…
We’ve established the importance of marketing analytics and explored the arsenal of tools at your disposal. Now, let’s dive into the exciting world of applying marketing analytics to solve real-world challenges and optimize your marketing efforts. From Data to Decisions: Practical Applications of Marketing Analytics Marketing analytics empowers you to transform raw data into actionable…
In our previous article, we established the importance of marketing analytics in driving data-driven marketing strategies. Now, let’s delve into the treasure trove of marketing analytics tools available to empower you to extract valuable insights from your data. Equipping Your Marketing Arsenal: Essential Tools for Data Analysis The marketing analytics landscape offers a variety of…
In today’s data-driven marketing landscape, informed decision-making is paramount. This series will guide you through the exciting world of marketing analytics, equipping you with the knowledge and tools to unlock actionable insights from your marketing data. Part 1: Introduction to Marketing Analytics: The Power of Data-Driven Marketing Welcome to the fascinating realm of marketing analytics!…
The world of MarTech is brimming with potential, but navigating its complexities can be daunting. This final part of our series tackles some of the most common challenges businesses face when implementing MarTech solutions and offers strategies to overcome them. Challenge #1: Data Overload and Integration Issues MarTech tools generate a wealth of data. However,…
In our previous article, we explored the exciting world of MarTech and its transformative power for businesses. Now, let’s delve into the practicalities of building your MarTech stack – the customized collection of tools that aligns with your specific marketing goals. Choosing Your MarTech Weapons: Assessing Needs and Priorities Before diving headfirst into the vast…