SAN MATEO, Calif.–(MartechXpert)(BUSINESS WIRE)–HTEC, a global end-to-end digital product development and engineering services company, recently appointed Mark Scrivener as its UK managing director. A strong advocate for human-centric UX initiatives, Mark has a proven track record of driving product innovation and steering digital transformations. As country director, he will focus on refining business strategies, nurturing…
(BUSINESS WIRE ) — As companies around the globe grapple with an accelerated pace of change and seek ways to optimize their businesses, Experian® is ushering in a new era of simplification, scalability and automation through the debut of new enhancements to its cloud-based Experian Ascend Technology PlatformTM. Now, Experian’s award-winning platform brings together software…
The world of marketing analytics is brimming with potential, but navigating its complexities can lead to challenges. In this final part of our series, we’ll explore some common pitfalls to avoid when implementing marketing analytics and offer best practices to ensure a smooth and successful journey. Steering Clear of Common Mistakes: Pitfalls to Avoid in…
We’ve established the importance of marketing analytics and explored the arsenal of tools at your disposal. Now, let’s dive into the exciting world of applying marketing analytics to solve real-world challenges and optimize your marketing efforts. From Data to Decisions: Practical Applications of Marketing Analytics Marketing analytics empowers you to transform raw data into actionable…
In our previous article, we established the importance of marketing analytics in driving data-driven marketing strategies. Now, let’s delve into the treasure trove of marketing analytics tools available to empower you to extract valuable insights from your data. Equipping Your Marketing Arsenal: Essential Tools for Data Analysis The marketing analytics landscape offers a variety of…
In today’s data-driven marketing landscape, informed decision-making is paramount. This series will guide you through the exciting world of marketing analytics, equipping you with the knowledge and tools to unlock actionable insights from your marketing data. Part 1: Introduction to Marketing Analytics: The Power of Data-Driven Marketing Welcome to the fascinating realm of marketing analytics!…
The world of MarTech is brimming with potential, but navigating its complexities can be daunting. This final part of our series tackles some of the most common challenges businesses face when implementing MarTech solutions and offers strategies to overcome them. Challenge #1: Data Overload and Integration Issues MarTech tools generate a wealth of data. However,…
In our previous article, we explored the exciting world of MarTech and its transformative power for businesses. Now, let’s delve into the practicalities of building your MarTech stack – the customized collection of tools that aligns with your specific marketing goals. Choosing Your MarTech Weapons: Assessing Needs and Priorities Before diving headfirst into the vast…
In today’s dynamic digital landscape, businesses are constantly seeking ways to refine their marketing strategies. Enter MarTech, a powerful combination of marketing and technology that’s revolutionizing the way brands connect with their audiences. But what exactly is MarTech, and why is it so important? MarTech 101: Marketing Gets a Tech Upgrade MarTech, short for marketing…
Hyper-personalization has emerged as a transformative strategy in business-to-business (B2B) marketing, enabling organizations to deliver tailored experiences, relevant content, and personalized interactions that resonate deeply with individual prospects and customers. By harnessing the power of data analytics, artificial intelligence (AI), and marketing automation, B2B marketers can gain actionable insights into customer preferences, behavior, and intent,…