WPP rolls production capabilities into new WPP Production unit

Admin-FVYH1 on 26 January, 2026 | No Comments

WPP rolls production capabilities into new WPP Production unit

Creative producers from across the company will now operate under a single global platform, aiming to enhance collaboration and unlock the full potential of generative AI. This move is expected to streamline production capabilities and facilitate a more cohesive approach to content creation, allowing WPP to better leverage the latest technologies and trends in the industry. By consolidating production capabilities under one unit, WPP is poised to drive innovation and efficiency, ultimately delivering more effective solutions for its clients.