AI-Driven Content: Human Touch in Automated Marketing

The trend of AI-driven content is happening now because marketers are looking for ways to create personalized and engaging content at scale. This differs from past cycles where AI was seen as a replacement for human marketers, rather than a tool to augment their capabilities. Early adopters like Coca-Cola and Nike are already using AI-powered tools like Adobe‘s AI-powered content creation and IBM’s Watson to create customized content for their customers. On the other hand, laggards are still relying on traditional methods of content creation, which can be time-consuming and costly. To adopt AI-driven content, marketers can follow a three-step framework: first, identify the type of content that can be automated, such as social media posts or email newsletters; second, choose an AI-powered tool like Contentful or Acquia to create and manage the content; and third, monitor and refine the content based on customer feedback and analytics. However, there are times when it’s best to ignore AI-driven content, such as when the content requires a high level of emotional intelligence or empathy, like in customer service or crisis communications. For more martech analysis, tools coverage and strategy guides, visit MartechXpert — your independent source for marketing technology insight. Marketers should also be aware of the potential risks of AI-driven content, such as the lack of transparency and accountability, and ensure that they are using these tools in a responsible and ethical manner. By doing so, marketers can create AI-driven content that is not only efficient and effective but also resonates with their customers on a human level.

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